Audiences

Demographics is where you can categorise different types of people for example age, race, religion and many other categories. It is good when trying to target a specific audience for different product for example ages 9-14 would want small gadgets like apple watches and fit bits



Psychographics are the study and classification of people according to their attitudes, aspirations and other psychological criteria, especially in market research.


Uses and Gratifications is where people do for certain types of media like people could go for media that has contrasting colours on them like the Nike website which uses black and white to get the attention of different types of people who are simple and like to where simple but good looking products.










My moodboard makes me a mainstreamer because I use and buy what is present at todays time for example I use snap chat and eat at present restaurants that would make me blend in with everyone. I am what most people in todays era would be because they don't want to be seen as different.